Isimbi R. Paradis

Product Designer

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Isimbi R. Paradis

Product Designer

Home

Portfolio

Services

Resume

Get in touch

Isimbi R. Paradis

Product Designer

Home

Portfolio

Services

Resume

Get in touch

Isimbi R. Paradis

Product Designer

IremboPay 🇷🇼

Product Design

Project Duration

Ongoing


Responsibilities

Product Discovery, User Research, UI/UX Design


Overview

IremboPay is a digital payment platform enabling governments and businesses in Africa to collect and process all types of payments. Originally built as a complementary tool to IremboGov, it lacked the structure, design rigor, and scalability to serve as a standalone fintech product.


I joined IremboPay as Lead Product Designer at a pivotal moment — as the platform was transitioning from a backend utility into a full-fledged product. My role was to lead the design transformation and position IremboPay as a scalable, inclusive, and intuitive payment solution for a wide variety of clients.


Problem

When I joined the irembopay team, I found a number of challenges. Through strategic interventions, these were the main challenges tackled:

  1. Outdated Design and Information Architecture Challenges:

The existing design framework of IremboPay presented a significant challenge due to its reliance on a generic template. This resulted in a sub-optimal information architecture, leading to user confusion and difficulty in navigating the platform.

  1. Lack of existing UI prototype:

With the previous absence of a design team and use of templates, I noticed that proposing new features or incorporating change requests became challenging because there was no existing designs to bundle with.

  1. Limitation to only Integration Scope:

The current thinking of the product allowed only clients that already have a system set up, so that it can be integrated before collecting their money through us. This exclusivity posed a barrier to entry for potential clients lacking an existing setup and reduced our clientele

  1. No Visibility on Statistics For Merchants:

The platform lacked a comprehensive solution for merchants, as the existing interface failed to provide an overview or summary of their company's performance. The absence of a centralized and easily digestible dashboard hindered efficient monitoring and analysis of business metrics.

Project Duration

Ongoing


Responsibilities

Product Discovery, User Research, UI/UX Design


Overview

IremboPay is a digital payment platform enabling governments and businesses in Africa to collect and process all types of payments. Originally built as a complementary tool to IremboGov, it lacked the structure, design rigor, and scalability to serve as a standalone fintech product.


I joined IremboPay as Lead Product Designer at a pivotal moment — as the platform was transitioning from a backend utility into a full-fledged product. My role was to lead the design transformation and position IremboPay as a scalable, inclusive, and intuitive payment solution for a wide variety of clients.


Problem

When I joined the irembopay team, I found a number of challenges. Through strategic interventions, these were the main challenges tackled:

  1. Outdated Design and Information Architecture Challenges:

The existing design framework of IremboPay presented a significant challenge due to its reliance on a generic template. This resulted in a sub-optimal information architecture, leading to user confusion and difficulty in navigating the platform.

  1. Lack of existing UI prototype:

With the previous absence of a design team and use of templates, I noticed that proposing new features or incorporating change requests became challenging because there was no existing designs to bundle with.

  1. Limitation to only Integration Scope:

The current thinking of the product allowed only clients that already have a system set up, so that it can be integrated before collecting their money through us. This exclusivity posed a barrier to entry for potential clients lacking an existing setup and reduced our clientele

  1. No Visibility on Statistics For Merchants:

The platform lacked a comprehensive solution for merchants, as the existing interface failed to provide an overview or summary of their company's performance. The absence of a centralized and easily digestible dashboard hindered efficient monitoring and analysis of business metrics.

Project Duration

Ongoing


Responsibilities

Product Discovery, User Research, UI/UX Design


Overview

IremboPay is a digital payment platform enabling governments and businesses in Africa to collect and process all types of payments. Originally built as a complementary tool to IremboGov, it lacked the structure, design rigor, and scalability to serve as a standalone fintech product.


I joined IremboPay as Lead Product Designer at a pivotal moment — as the platform was transitioning from a backend utility into a full-fledged product. My role was to lead the design transformation and position IremboPay as a scalable, inclusive, and intuitive payment solution for a wide variety of clients.


Problem

When I joined the irembopay team, I found a number of challenges. Through strategic interventions, these were the main challenges tackled:

  1. Outdated Design and Information Architecture Challenges:

The existing design framework of IremboPay presented a significant challenge due to its reliance on a generic template. This resulted in a sub-optimal information architecture, leading to user confusion and difficulty in navigating the platform.

  1. Lack of existing UI prototype:

With the previous absence of a design team and use of templates, I noticed that proposing new features or incorporating change requests became challenging because there was no existing designs to bundle with.

  1. Limitation to only Integration Scope:

The current thinking of the product allowed only clients that already have a system set up, so that it can be integrated before collecting their money through us. This exclusivity posed a barrier to entry for potential clients lacking an existing setup and reduced our clientele

  1. No Visibility on Statistics For Merchants:

The platform lacked a comprehensive solution for merchants, as the existing interface failed to provide an overview or summary of their company's performance. The absence of a centralized and easily digestible dashboard hindered efficient monitoring and analysis of business metrics.

Solution

In addressing these challenges, the initiative undertaken aimed at transforming IremboPay into a more user-friendly, inclusive, and feature-rich payment gateway, addressing both design and functionality concerns to meet the diverse needs of our clients.


  1. Redefined The Product's UI:

We revamped the user interface with a modern design, implementing a customized information architecture that enhances user experience, simplifies navigation, and ensures clear communication of key information. Ensuring that users could effortlessly find the information they sought and navigate seamlessly between features.

A before and after
  1. Introduction of Payment Link Feature:

We improved the product architecture flexibility by introducing a payment link. By allowing merchants to directly create and send an invoice from our portal, and introducing a separate checkout page we allowed IremboPay to cater to a broader clientele of clients without pre-existing systems, fostering inclusivity.

  1. Introduction of Merchant Dashboard:

We introduced a merchant dashboard, offering a centralized and easily navigable interface. This new feature empowers merchants with a comprehensive snapshot of their company's performance, facilitating efficient monitoring and in-depth analysis of critical business metrics. Through this initiative, we have not only enhanced the overall user experience for our clients but also equipped them with powerful tools to make informed business decisions, ultimately contributing to improved operational efficiency and strategic decision-making.


Impact

  1. Enhanced User Experience:

    There has been significant improvements in the experience felt by the users, especially through the incorporation of the new ui to the platform.


  2. Expanded Service Offerings:

    Through the launch of payment link, we opened a new market of clients who didn't have a setup set prior to that, within the first few months we experienced a raise of clients who onboarded with the payment link interest.


  3. User Satisfaction:

    Through the validation and usability testing of the dashboard prototype, all the clients in the sample taken were happy with the improvement and couldn't wait to have it live.

  4. Reduction in downloads of reports complaints and growing business value:

    Most clients complained for reports download speed because of the amount of data they are generating, through research we found out that most of them just want the totals given in the detailed reports. Basing on that, we used the "questions asked" approach and answered top 5 questions that the download reports to answer through the dashboard.


We regularly assess different metrics to derive valuable insights into the ongoing impact and effectiveness of the different features , allowing for adjustments and improvements over time.